Marketing Major and Minor

The Bachelor of Science (B.S.) degree in Marketing is a program designed for students looking to enter the ever-changing world of marketing.

McGraw School of Business

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Marketing is a diverse, fast-paced field in which professionals work to build loyal groups of customers or clients.

Marketing professionals have the opportunity to maximize profits and market share while monitoring and responding to industry trends. In this highly competitive field, graduates find opportunities to use skills and education in almost every industry.

Quality Assurance

The McGraw School of Business at Olivet Nazarene University is preparing students for success in their chosen careers. Employers are underscoring the value of Olivet graduates in the workplace, specifically because of their integrity and skills in communication and problem solving. Alumni continue to report on the excellent job offers and promotions they are receiving.

Professional Competitions

National Student Advertising Competition (NSAC) – The NSAC is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and pitch their work to advertising professionals at the district, semi-final and national levels.

View the complete list of competitions (PDF)

By The Numbers

100%

Career placement rate

7

Marketing-specific professional careers

1

SRMA-Student Run Marketing Agency

12

Advertising/promotional campaigns

Close up of three students listening in class

Professional Activities

The Marketing Club – A passionate group of students working under McGraw School of Business to support various companies within Kankakee County to aid in the marketing process based on each businesses’ specific needs. This club offers students a chance to make personal and professional connections as well as to gain further experience in the field of marketing.
American Advertising Federation Regional Competition – In December and April of each year, this professional competition is held in South Bend, Indiana, with over 100 schools competing to design a campaign for a real-world client and sponsor.

Download the competitions and professional service activities (PDF)

Professional Certifications

Students have many opportunities to earn certifications that set them apart from other college graduates. With these certifications, graduates will find many career doors open to use skills that are transferable to a wide spectrum of various corporations.

Download professional certifications list (PDF)