Corporate Communications Specialization/Certificate

Master the art of storytelling and enhance your professional communication skills with the Corporate Communications Certificate. Whether pursuing it as part of a Master of Business Administration (MBA), a Master of Organizational Leadership, or a stand-alone certification, this program is tailored for professionals ready to shape how organizations communicate and connect.

Certificate

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McGraw School of Business

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Master the Art of Communication

In the Corporate Communications Certificate program, you’ll gain practical experience by applying industry-leading tools to tackle real-world public relations challenges that organizations of all sizes face. You’ll also develop the strategic mindset to craft compelling narratives that resonate with diverse audiences and drive organizational success.

Program Features

  • Practical: Case studies that prepare you to tackle public relations challenges
  • Expert: Developed by leaders with extensive industry experience
  • Engaging: Interactive online curriculum building community and collaboration
  • Valuable: Networking with passionate leaders driving change
  • Personalized: Support and tutoring to ensure your success

Chart Your Course

The nine credit hours from the Corporate Communication Leadership Certificate program also serve as a stepping stone toward earning an MBA or Master of Organizational Leadership. After completing the certificate, you’ll only need nine more courses (27 credits) to achieve your Master’s degree.

Lead with impact—master the art of communication.

Flexible Learning

Classes are 100% online, allowing you to learn on your schedule.

  • Format: Online classes start every 8 weeks
  • Program Length: 12, 18 or 24 months
  • Credit Hours: 9 total
  • Tuition: $415 per credit hour
Portrait of business professional

Adding Credits to Earn An MBA or MOL

The nine credit hours in the Corporate Communications Certificate program also serve as a lead-in for students who decide to earn an MBA or MOL graduate degree. After the three courses of the Certificate, it only takes nine additional courses (27 credits) to complete a Master’s degree.

Corporate Communications Certificate Courses

Students learn the craft, demands, and expectations of written communications to fulfill corporate-communications strategy. Students write a range of communication forms used in print and digital communications including social media, blogs, and e-newsletters.

Learners will have an opportunity to explore the purpose and value of a buyer’s persona. They will develop a persona that includes the following elements: Name, Demographics/Description, Picture, Identifiers/psychographic elements. To support the development process, they will create data collect instruments, perform statistical calculations, interpret statistical results, and craft corporate communication messages tailored to their persona. Students will also engage in group and team discussions, complete assignments, and reflect on the ways in which they can integrate the principles of Faith and Scripture through devotional thoughts each week.

This course is a comprehensive application of corporate-communications strategy, tactics, and programs. Small teams will design, implement, and evaluate a campaign in the context of a challenging 8-week case study. Team projects are presented via a student-created website for evaluation by classmates and faculty.

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