Public Relations and Strategic Communication

The Bachelor of Science (B.S.) in Public Relations and Strategic Communication is for students who want to become experts in the craft of modern-day public relations (PR) by mastering the strategy of communication plans as well as the expertise to execute those plans for all audiences.

 


Curriculum Highlights 

Olivet public relations and strategic communication students understand public relations as a communication process that emphasizes how to reinforce relationships among organizations and their publics. Students learn to anticipate and interpret public opinion, attitudes and issues that could influence the operations on and future of an organization.

Olivet PR students gain invaluable knowledge on how to develop and conduct programs important to an organization’s success in terms of public perception and engagement.

Programs could include:

  • Marketing
  • Fundraising
  • Employee, community or government relations

 


Department of Communication >

Possible Careers After Graduation

  • Public relations, communications or development director
  • Event Coordinator
  • Communications or public relations specialist
  • Company or organization spokesperson
  • Communications consultant
  • Media liaison
  • Public information officer
  • Patient advocate
  • Political campaign organizer
  • Promotional campaign developer
  • Press secretary

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